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Founded in 1995, BULL Group Co., Ltd. is an enterprise specializing in the research, development, production, and sales of civilian electrical products with converters and wall switches and sockets as its core. It focuses on creating a safer electrical environment and is renowned for its high safety standards.

Established in 1995, BULL Group Co., Ltd. is dedicated to the research, development, production, and sales of civilian electrical products, mainly including converters (such as extension socket outlets, mobile sockets, etc.), wall switches, LED lighting, digital accessories, and other power connections and electrical extension products widely used in households and offices. Currently, the company has multiple manufacturing bases, including Guanhaiwei Industrial Park East Zone, Industrial Park West Zone, Guyao, Longshan, etc., with a total staff of over 10,000. It has established an offline physical marketing network of nearly one million outlets and an online e-commerce marketing network.

Converters have always been the company’s pillar business. Since its establishment in 1995, the company has specialized in the technical research and development of converters. In the field of converters, the company has obtained more than 300 national patents, equipped with 131 sets of complete instruments and equipment, and possesses internationally advanced development software. The excellent quality has enabled BULL’ sockets, whether produced or OEM, to enter more than 30 countries and regions such as the United States, Germany, France, Italy, Japan, etc. BULL’ independent brand has also established sales and agency agencies in India, Southeast Asia, the Middle East, and other countries and regions.

In 2007, the company entered the field of wall switches and sockets, focusing on “decoration” as an important strategic positioning. It creatively applied various new materials, processes, and technologies to the field of switches and sockets, producing a variety of personalized products suitable for different home decoration styles, such as high-crystal glass switches, 3D diamond-faced switches, aluminum-magnesium alloy switches, phantom texture switches, combination frame switches, electronic touch switches, and a series of decorative switches. These have been well-received by consumers and changed the dominance of white switches, leading the switch industry into the “personalized” era. BULL has introduced and independently developed a large number of advanced production, processing, inspection, and testing equipment at home and abroad, such as IMR in-mold transfer equipment, two-color injection molding equipment, automated injection molding equipment, automated assembly equipment for switches and sockets, and fully automatic image measuring instruments, ensuring the high quality of its products.

In 2014, the company officially entered the LED industry, and currently has multiple LED industry experts and research and innovation teams. BULL’ “Eye Love” LED products adhere to independent research and development and not only adhere to BULL’ solid quality but also integrate the “Eye Love” concept, guarding the safety of home electrical use and the health of family members. Becoming a leader in basic lighting for home decoration is BULL’ unremitting goal. To date, the company has launched a series of new products, including Eye Love LED light bulbs, LED light strips, LED downlights, reading lights, and ceiling lights.

With the popularity of mobile terminals and changes in user charging demands, the company has shifted its focus to USB digital products and proposed the “Digital Boutique Strategy” in 2016, gradually transitioning from serving home appliance products to digital product services. The company has gathered sales and research and development talents from domestic top companies such as Foxconn, dedicated to manufacturing fast charging, safe, stable, reliable, and portable digital products. It has now launched a large number of digital boutique products, including mobile power banks, anti-bending data cables, wireless charging pads, and more.